The Famous Titay's Liloan Rosquillos

Going on a North roadtrip? You can never miss to stop over at a famous bakeshop, the TITAY’s. It is a century old store in Liloan that offers different delicacies and goodies that people used to purchase for snacks, baon, and pasalubong. It started in 1907 where a young woman named Margarita Frasco or “Titay” baked a nameless cookie using her “hudnohan” or clay oven.

People stops and buy cookies paired with a bottle of soda, and it’s already a great combination for a snack. As a basic recipe in making cookies, it is composed of flour, egg, shortening, plus her secret ingredients. The nameless golden brown cookie is shaped like a ringlet. Since then, Titay started to make dozens and dozens of the said product until it reached the attention of the provincial governor who later on gave the name “Rosquillos” to the cookie since Titay was out of words in naming her product.

More than a century later, Titay’s has more to offer, producing quality homebaked goodies using artisan methods and with Lola Titay's well-guarded recipe. Their products now include torta, peñato, ensaimada, pastries, and assorted breads. As years passed by, Titay’s still exists because of the dedication of the family, generation to generation managing the store. It started to reach out on a larger market when Mama Azon or Corazon “azon” Frasco began distributing it to the supermarkets and malls having the confidence that in every piece of rosquillos, was Mama Titay's promise of quality homebaked goodness.

During these present times, Titay’s became one of the leading pasalubong centers in the Philippines and received multiple awards from different institutions that recognized its quality products.

Researcher: Alfie Tandog

Graphic Artist: Sarah Mae Baring

Editor: Alfie Tandog

Photograher: Jasper Vince Soco

Public Relations Officer: Mark Jayson Cañon